Tuesday, November 17, 2009

Tutorial Tuesday - Preparing for a Craft Show

Many Kansas City Etsy Team Members participate in local craft shows either through the summer months at farmers markets and festivals, or during the holiday shopping season. For a first time seller, preparing for these events can be daunting! Nicole, of Ni-chern Designs, is now a seasoned veteran to selling at local craft fairs. Since her very first show in 2005 at Johnson County's Old Settlers, Nicole participates in 3-4 shows each year. Consequently, she has learned a lot about selling her zippered pouches and bags at both large and small shows, and today she's passing along what she's learned about participating in craft shows. Please feel free to add to Nicole's advice in the comments portion of this post, to help other readers prepare for future shows!

Ni-Chern Designs outdoor set up:

Johnson County Old Settler's 2008

PLANNING:
Planning for a craft show is not on a whim kind of thing. It may take some a month or two to prepare, and others six months to prepare. It all depends on the type of items that you are selling, and how much and quickly you can produce them.

For your first time, find a show that is local. Make sure that the show will have lots of traffic and know that it is well advertised, local or in another city. It’s not a good idea to not know much about the craft show, especially one that many may not have never heard of. Find out all the requirements. How much it costs? What are the hours? Is it inside or outside? If it’s outside, what do they do if it rains? Sometimes they require you to have Tax ID. If you know you will not be able to fill the space, ask the coordinator if they allow booth sharing. This especially helps when it is your first time at a show.

MAKE:
Make yourself a goal list. How many would you like to make per item? Give yourself a high number and a minimum number. The high number is your goal, the minimum number is the amount you are okay with. Giving yourself a high goal is good, but do not be disappointed if you do not make that amount.

Give yourself some time to make your items. If the show is six months away, take a Friday off every month to help prepare, and the month of, depending on how you feel about the amount of items, take a couple days off right before your show. Leave at least half a day to pack all your items to put in the car.

If your items may be easily made outside, perhaps make it in front of your buyers. Many buyers love to watch. If you make glass beads, people love to watch how it works. Some buyers will realize how much work goes into all the items that you make, and would rather buy than to make it themselves.

thecraftasaurus' set up at a local outdoor show:
Craft Show Selling

APPEARANCE:
If it is an outside show, you will need a tent. Do research to find a good inexpensive tent that is easy to put up and take down. Most booth sizes are 10’ x 10’. Look at sporting goods stores, Wal-Mart, Target, thrift stores, or maybe yard sales. If you’re going to be driving by a sporting goods store, stop by and take a quick look. You may get lucky! Check out craigslist too! If it is the week before the show, and you still don’t have a tent… I found mine at a big box store for $100.

Make a sign for your booth. You can print black and white paper signs at Office Depot for under $5. Or if you have time, iron on or stitch letters on to your table cloth.

The appearance of the inside of your booth is incredibly important. If it looks cluttered, people will not take the time to rummage through your items, and will move on to the next booth.

Make sure you have a large tablecloth for your table - make sure it's ironed (I didn't iron mine, and it looked tacky). If the tablecloth hits the floor, you can hide your inventory boxes underneath your table, without buyers seeing them thrown behind you.

If you sell bags, have racks to hold them.

If you sell jewelry, have jewelry racks, or a small bust to display a beautiful necklace. I have seen branches screwed on a small board. This is creative and fun.

If you sell aprons, have a couple mannequins to display some of the best looking aprons.

Find a folding table. Make sure that it is big enough to have all your items. If you need, find two.

There are usually local liquidation stores that throw away old racks, mannequins, etc. You may even ask the managers at certain stores in the mall. Just spice them up, paint them, sand them down, whatever you need to do to make it look like nice and fit your style.

TinyStitches' set up at a indoor trunk show:
New Set Up

Have various heights to bring attention to different parts of the table. If you have a large tablecloth, place shoe boxes underneath in different heights underneath or use various heights of racks on top of the table to display your items.

Try setting up your space (maybe not the tent, unless you do not know how it works) in your garage the day before to see how you like things arranged. This way, you will not feel all scrambled the morning of and will know what works and what doesn't.

Check out this flickr site of arts/crafts shows for ideas.

PRICE:
Pricing your items. There are some people that will walk away if they don’t see a price to your item. If they see that you are busy, they will not ask how much a certain item is.
You can individually price them with a sticker or tag. You may also have a small cardstock paper that says “$10 each or $15 for two”. Do not mark your items $1.99 or $3.49. The prices should round to the nearest dollar; but if you must, round to the nearest half dollar.

It is your decision if you want to give a discount for more than one item purchased. Sometimes it gives them an incentive to buy more. There are buyers who go with their friends that’ll notice that it’s cheaper to buy two and he/she would say to their friend, “Hey, it’s $X to buy two, I’ll pay for the second one”

I usually print my prices on a 4.25’ x 5.5” cardstock (this is a quarter of 8.5 x 11 paper). Then I print various prices that I might want to change to on mailing stickers. This way I can just stick on a new price on the cardstock, rather than crossing it out and marking a new price.

Nonna Illustrations display board for her magnets:

DSCN0289

CASH/CHECK/CREDIT:
Make sure you have lots of one's. Many or All booths will refuse to give you change for one's. Also make sure you write down how much you had in your change box/purse before the show starts.
What do you accept? If you take check, make sure if has all their information on there, such as phone number, and ask to see their ID. I always write down their driver’s licenses number , just in case. If you want to accept credit, there are various ways to accept it. See if it is worth the extra cost. Here are some links to check out:
Propay
Costco
Sam's Club
IPhone has an app that accepts credit cards.
You may also check with your local bank to see if they offer something like this.

YOU (and how you act):
Dress comfortably, but look nice. Don't wear those comfortable jeans that you've had for the past five years that have holes all over the place. Look presentable, you are working after all.

Confidence. You need to feel confident. It will show. If you are shy, you will need to break away from it. Greet every single person that steps into your booth, even before they look at your items or give you eye contact. Greet them, be friendly and have a small conversation with them. Even if they do not purchase anything, they will tell their family and friends about the nice person that makes such and such. Make the buyer feel at ease without you watching their every move.

CHECK LIST OF THINGS TO BRING: (feel free to add more to your specific needs)
• Pens/markers/sharpie
• Sign or banner
• Invoice book
• Twine (this is what I used to hang my banner)
• Scissors
• Labels and price tags
• Tape (scotch, duct, packaging, etc.)
• First aid kit (band-aids, pain relievers, eye drops, allergy meds, antacids - for all those funnel cakes that you scarfed down ;) , etc)
• Bags and packaging materials for purchases (you can customize them, or recycle the plastic bags that you have stocked up)
• Apron/waist pouch for change/cash box (with key)
• Plenty of change to put in your apron or waist pouch
• Wet naps and hand sanitizer
• Water and snacks
• Safety pins (you may need to pin your prices to the tablecloth if it’s windy)
• Calculator
• Mirrors for customers to use [especially if you sell jewelry]
• LOTS of business cards
• Business card holder (optional – you can set cards on the table if you’d like)
• Displays
• Tablecloths (optional - tape washers at some parts so it doesn't fly up every time a little wind passes through the booth)
• Camera – take a picture of your booth!
• Jacket (depending on the weather)
• Notebook for mailing list sign-up
• Table
• Chair for you to sit in, just in case you have a spare minute to sit.
• Lights (if the show will be running until dark)

I hope all these things will help you for your future craft show! Just remember have fun!


Last thing, do not beat yourself up when you do not do well on a show. Everything depends on the audience your item attracts. If one show does not work, try another. If you rather play it safe, try consigning in surrounding town's shops and boutiques. If a certain area does well, find a craft show in that town. Let the consigning store know that you’ll be there. Make postcards for the store to hand out. The publicity will help attract buyers that are interested in your items to your booth!

* * * * * *

See Nicole's set up this weekend at the Holiday Variety Market, Saturday, November 21st from 9am-4pm in Stillwell, Kansas (6624 W. 194th Street). She will be selling her handmade zippered pouches, wristlets and handbags along with many other local artisans. Stop on by and shop the great variety of handmade specialty items.

1 comment:

TangoPony said...

What a great article! You have covered everything. Very helpful!